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Entrepreneur goes to great lengths to improve women's
undershirt
JUST THAT MUCH LONGER: ComforTeez
shirts cover more skin.
LOGAN -- In the fashion world low-rider
jeans are still hot but showing the mid-drift is fading,
a new undershirt designed by ComforTeez has stretched
their limits to provide comfort and fashion.
Jalyn Luke, owner of ComforTeez, said she designed
the undergarment because she felt undershirts were no
longer doing their job -- keeping things comfortable
while covering.
"I noticed how women are always tugging on their
shirts so skin wouldn't show," she said.
"I decided to make something that would cater
to women."
Compared to most brands found in the mall, ComforTeez
is longer and will hide unwanted skin; the undershirt
is designed to help keep females modest.
"Girls need something more conservative,"
Luke said. "All I needed was an undershirt to
keep some of my sweaters and shirts in use. ComforTeez
has the right cut so I can wear my old sweaters again,
and even some of my favorite shirts."
Jen Petersen, a Provo resident, said ComforTeez has
helped her utilize her wardrobe more.
"This will be a huge market for moms,"
she said. "They are great for any setting and
when I'm playing with my kids or picking them
up ComforTeez covers me."
She said the undershirts keep her up-to-date with all
the changing styles.
"I think the best thing about them is they keep
me modest—while keeping me comfortable and modern,"
Petersen said. "I've been wearing mine for
days now."
Trina Paskett, a Providence resident, said she has
been looking for something she can wear with her jeans.
"I love low rise jeans, but finding a shirt to
wear with them that won't revile too much is next to
impossible," she said. "When I saw the shirts
on the Web site, I wanted to buy one in every color
and style."
Luke said she did plenty of research and made close
to 10 modifications before her final product was complete.
"I went through all of my favorite tank-tops
and undershirts to find the perfect material,"
she said. "I sent the designs to the manufacturer
out East, and worked with them closely until we got
it right. I even have the detail down to the satin-finish
trim."
ComforTeez is made of 90 percent cotton and 10 percent
spandex; the shirt's styles come in three options,
tank-top, cap-sleeve and long-sleeve. They come in the
colors of black, tan, pink and white, but Luke said
she plans to add more in the future.
For the few weeks Luke has been selling ComforTeez,
she said they are selling fast.
"You wouldn't believe how many girls and
women have been waiting for this," Luke said.
"I had one lady tell me she wanted 40 of them,
I even had a retail employee tell me they'd quit
their job to help me sell them—they told me they
believe in it that much."
Luke said she was extremely pleased to see her product
sold to women older than their 20s.
"It's all about feeling modest, stylish and comfortable,"
she said.
On the Web: http://www.comforteez.com/
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